Forex Instability Downs Smartphone Sales In 2016- Report
A new report by the International Data Corporation (IDC), a global research and consulting services firm, has shown that smartphone sales are Nigeria and other African countries, no thanks to the foreign exchange fluctuations.
Nigeria is particularly hit more as dollar exchanges at far more rate against the naira and the country accounts for more sales than any other African country.
The report said 215.33 million mobile phones were shipped into Africa in 2016, however, feature phones, with 119.97 million units had more units than smartphones (I hope you know that feature phones are different from smartphones), although smartphone brands like Samsung, Tecno, Itel and Infinix led the smartphone market in 2016.
Samsung led with 27% market share dropping by 2.5%. Second placed brand was Tecno with market share of 12%, closely followed by Huawei, at 8%. Itel came third with 6% and lastly, Infinix, at 3%.
Commenting on this development, the research manager for mobile devices in Africa at IDC, Ramazan Yavuz, said price competitiveness has become a key issue in many African markets.
To grow significantly in these markets, vendors have to be able to address the continent's large low-income population by providing affordable phones.
Some dealers of smartphones at the popular Computer village in Lagoos confirmed that sales of smartphones decreased due to inflation and recession.
Source: https://www.dailytrust.com.ng/news/it-world/smartphone-sales-down-in-2016-over-forex-instability-report/192892.html
Nigeria is particularly hit more as dollar exchanges at far more rate against the naira and the country accounts for more sales than any other African country.
The report said 215.33 million mobile phones were shipped into Africa in 2016, however, feature phones, with 119.97 million units had more units than smartphones (I hope you know that feature phones are different from smartphones), although smartphone brands like Samsung, Tecno, Itel and Infinix led the smartphone market in 2016.
Samsung led with 27% market share dropping by 2.5%. Second placed brand was Tecno with market share of 12%, closely followed by Huawei, at 8%. Itel came third with 6% and lastly, Infinix, at 3%.
Commenting on this development, the research manager for mobile devices in Africa at IDC, Ramazan Yavuz, said price competitiveness has become a key issue in many African markets.
To grow significantly in these markets, vendors have to be able to address the continent's large low-income population by providing affordable phones.
Some dealers of smartphones at the popular Computer village in Lagoos confirmed that sales of smartphones decreased due to inflation and recession.
Source: https://www.dailytrust.com.ng/news/it-world/smartphone-sales-down-in-2016-over-forex-instability-report/192892.html
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